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National University Webpages on HubSpot CMS

Agenda

Incognitus Team

Tanya

Chief Experience Officer

Raffy

Chief Technology Officer

Duplicate the section not just the module

To connect with a customer, you need to stand out from the pack. Companies are already inundating consumers with emails and ads. We all get a constant stress, of requests to purchase, download, buy or sign-up for something new.

Roadmap

A great user experience can make or break a potential customer relationship. So when it's time for a website redesign, the pressure is on to make your site exceptional. However, with the wrong approach, website designs can quickly get out of hand. Traditional website design processes are notorious for going over budget, and way beyond their projected launch date. That's why the key to building an incredible site is coming up with an exceptional website project plan.
With the right building blocks in place, your content marketing strategy will be designed in a way that increases traffic, leads and sales opportunities - the primary focuses of any industry-leading content marketing expert! Master these five building blocks of a content marketing strategy to create more audience-driven, growth-oriented, and high-value roadmap.
Often, this day-to-day friction leads to an all-in-one solution such as HubSpot. With HubSpot, you can centralize your marketing and sales efforts. If you migrate to HubSpot's CMS (Content Management System), you get even more benefits, such as better reporting, mobile responsive web pages, and increased speed and security.

The decision to migrate to HubSpot may seem like a given, but it's not a fix-all solution. A lot of teams move to the platform to resolve ongoing marketing and website problems. That's why it's crucial to understand whether or not your site is ready for migration.
By the time a trend is being mass-marketed — like many of the ones mentioned in this article — innovators are already experimenting with new strategies behind the scenes. With this in mind, it's important to keep trends in perspective by following the ones that compliment your business and continuing to experiment outside of mainstream practices. In other words, don’t overlook the possibility of starting your own trends.

National University Website and HEI Ranking Systems

Overview

  • A website can help QS Ranking Standards through strategic communication that leverages a smart relationship management platform

  • Contact Relationship Management technology to manage relationships with your community

  • Ready to integrate with LMS, SIS, marketing, admission, community support functions via integrations or API

Website with a smart CRM

Growth Driven Design Strategy

Launch Fast Continuous Improvement

Built For You

Guided by context, content, communication we took away from your website

Solution

  • HubSpot Content Hub with Smart CRM and NU Theme
  • Growth Driven Design Strategy
  • Incognitus Implementation, Enablement, Optimization, and Coaching services

Crafted

The HubSpot platform is purpose-built from scratch, focusing on your business's growth . It is not a mix of acquired solutions forced to work together. It's like comparing a backyard hotrod to the refined performance of a Formula 1 or IndyCar race car. The experience will be different.

Drag and Drop

There's no need for your marketing team or any other website users to pursue a computer science degree—unless they want to. Rest assured, our page builder's user experience stands shoulder to shoulder with the best in the industry.

Flexible Customization

Liberate our creative freedom while customizing your site. Our solution features the Sprocket Rocket theme that leverages the full potential of the HubSpot development framework.

Your Webpages

Built For You

These pages are our take of web pages for your institution. We took cues from
context,
content,
communication 

Continuous Improvement Strategy

Growth Driven Design

1
Strategy
Strategy acts as a guiding light for the evolution of growth-driven design in website development.
3
Launch
Your new dynamic digital asset of ongoing engagement with your audience. Your brand is online and engaging globally.
3
Continuous Improvement

And we will keep on making data-driven improvements towards your goal

Sprint Cycles

1
Plan
2
Build
3
Measure
4
Learn

Continuous Improvement

Launching your website marks only the beginning of our journey together. We are committed to advancing your mission and achieving your objectives. Our method involves a dynamic two-week sprint cycle focused on planning, developing, evaluating, and iterating, ensuring continuous progress toward your goals.

Harvest

Quickly and efficiently translate impactful interactions you already excel at into your web pages. Immediately, start gathering data to continuously improve and update your design.

Deliver Value

Guarantee your website lives up to its promise. Provide real value that meets user needs and resolves their issues. This establishes credibility and fosters ongoing engagement.

Attract Your Audience

After consistently providing valuable experiences, focus on driving traffic and growing your audience. Identify their preferences and behaviors and create tailored and engaging website content and design.

Questions

Price Indication

This is a price indication. If you want to talk terms, message us your budget and we'll come up with a solution that fits your needs. 


		
Results

Next Action

Tasks

Home Nav

Campus Nav

Mention in presentation then demo on the page AI chatbot

Smart content 

 
- Determine where to demo campus filtered navigation and courses
- Determine where in the flow to discuss the AI chat bot
 
 
ACADEMICS PAGE
🤔 Change icons for Degree Programs
- Brochure download: lead to actual brochure, lead capture
 
 
RESEARCH PAGE
- In Externally-Funded Projects, change button from View Case Study to View Project
- Move meeting link to bottom of the page
- Add pop up
 
COMMUNITY
- Fix featured image when clicked from presentation page
- Get started now: connect to volunteer/ partner signup
- Use community photos here in viber for key features
- We want you: change intro to whether volunteers and corporate sponsors we need you
- discuss navigation and footer here

Thank You

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